Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell the story and how it can be…
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George Achillias
Google Glass and I
At least 2 billion of planet earth’s inhabitants live in two worlds; the three dimensional offline world of things that we can see, hear, touch, smell, and taste; and the…
Read MoreInternet of Things and real time planning, or how devices talk and plan ahead
In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. Content can be used as a…
Read MoreMobile is dead: Start thinking mobility now…
Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital”. At…
Read MoreCustomer experience and digitalization
When “everything becomes digital,” private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,” nation-states, and even their own…
Read MoreBuilding an ecosystem or modern alliances
Recently we have become observers of an ongoing war between the different operating systems while they try to offer the best experience possible for their users. We are witnessing the…
Read MoreHow does a company measure digital media’s effectiveness?
My client’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. My client’s goal was to position…
Read MoreHow do you optimize paid media?
How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad?
Read MoreAre employers ready for the connected generation?
It wasn’t that long ago that our digital behavior and presence was something completely strange and unwelcomed by employers. Organizations used to lock access to the Internet, then to social…
Read MoreGoogle and Amazon race to the bottom for tablet sales
The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. The fact that two of the biggest…
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