Biznology

Image via CrunchBase

No matter how deep you are into your Friday, it is likely that you have been inundated with the Facebook IPO watch. It’s that bizarre event where people who do not have billions of dollars “oooooo and ahhhhhh” over people who are making billions of dollars. I, for one, am happy that they are making their money. They earned it on some level or another and that’s fine by me. It doesn’t mean I have to spend every second reading about it or crowing over it, though. Read the remainder of this entry »

Photo credit: Wikipedia

If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). People like to talk about signal to noise ratios which sounds really cool but if you would like to hear it in layman’s terms I’ll spell it out for you. Most of what passes as news these days is C-R-A-P. I should know, I add to it as the managing editor of Marketing Pilgrim. I try not to, but every day I get caught up in passing things along to my readers that are really a distraction and don’t do anything to help them understand Internet and social media marketing better or, even more importantly, apply it to their business. Guilty as charged but I am trying to make it better. Read the remainder of this entry »

Image via CrunchBase

This week Bing redesigned its presentation of its search results. Most news from Bing is usually around how it’s market share is still around the same number it has been for quite some time or about how much money Microsoft money loses on a quarterly basis for its online efforts (usually in the 1/2 to 3/4 billion dollar range …. yup, that’s a “b”). This time the search engine took the route of cleaning up their results in search of a less cluttered approach to a search engine result page (SERP). What is curious is that the new Bing looks a heck of a lot like the old Google. Take a look for yourself. Read the remainder of this entry »

It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed at all. I get that I am exaggerating, but with the direction the online space is headed, it is going to become a rather important principle for businesses to grab on to and then run with. Why? Well, if everyone is doing it and you’re not, that may be a bad thing. This change is not sudden–although the relative hype around it is–and it’s this hype (read Pinterest) that is driving this new push toward the visual over the cerebral. Read the remainder of this entry »

Photo credit: Steve Woolf

In the social media age we desperately want to have our cake and eat it too. In fact, we would love to have everyone else’s cake as well but when it comes to the consequences, we scatter like cockroaches when the lights come on. We see all the time how people try to distance themselves from people and things so that they can have the perception of more freedom. How often do you see in a social media profile something to the effect of, “Thoughts posted here are my own” or “These are the personal thoughts and are not connected to anything else I do.” Read the remainder of this entry »