by Eva Lyford
Go on, search for your company. I dare you not to find a Wikipedia entry in the first page of results, if you’re a company of a certain size or significance. Now be honest–are you engaged at all in that Wikipedia article? Or, when you are Googling your paid search terms and your organization name, is the Wikipedia article on the topic one that your eyes carelessly slide past? What are you thinking?
Image via Wikipedia
by Eva Lyford
How did a lot of people get their start in social networking back before Facebook, Twitter, Friendfeed and blogs existed? They got their geek on and signed up for SETI@Home. The distributed search for extra-terrestrials was a watershed event in social marketing.
Image via Wikipedia
by Eva Lyford
This past week I helped a a man old enough to be my father to figure out something about Facebook that was bugging him. He wasn’t getting any replies to most of his Facebook messages. His friends and family were complaining that he wasn’t responding. What the heck was going on? After some rough Time and Motion studies I found that due to a UI issue, his replies were going to noreply@facebook.com. Gah, I hate do not reply mailboxes. Still, I have to credit the guy. A lesser soul might have given up in disgust with this setback. Instead, he got a bit of how-to knowledge transfer then he carefully redirected each misdirected message. The social imperative of responding trumped any ego-centric notion of retreating from engagement.
Image by edans via Flickr
by Eva Lyford
I recently read Groundswell by Charline Li and Josh Bernoff. It is a book I recommend to others as the groundswell example vignettes in it are wonderful, and the authors provide good analysis of those. But it made me wonder: “What is the thought process behind Groundswell thinking? Are the people who think about social media in this way somehow different from you and me?”
Image via Wikipedia
by Eva Lyford
On Monday, the FTC published updated guidance for advertisers using endorsements and testimonials such as blogs and word-of-mouth marketing via celebrities. The guidelines hadn’t been updated since 1980, so the need to get these updated is probably obvious as they had to take out all the references to parachute pants and fluorescent sneaker laces. What do the updates mean for marketers?
Biznology is the place where business and technology come together to form a winning customer experience. Technical marvels are, well, marvelous, but they don't ring the cash register by themselves.
And the hottest business idea is a lot of hot air unless the technology works—works for your business and works for your customer. The solution to these dilemmas is Biznology. Because modern marketing problems can't be solved by taking just a technical approach or just a business approach to a solution. You need to use both.
Whether your business is large or small, you need Biznology to make it all work. Biznology takes on topics each day where technology and business intersect—topics that require both business acumen and technical smarts, such as social media, search marketing, Web site search, Web metrics, Web personalization, and many more—just about any digital marketing subject.
Daily Blog
Monthly Newsletter
Monthly Webinars
Events Alerts
