What’s the corollary to Moore’s Law in digital media marketing? I’m wondering. Surely, there must be one, because the digital media marketing industry is changing with mind-boggling rapidity. I swear that by sunset each day there’s either something new or something different. There’s always a new social media network launching, a new update to a search algorithm, or a change to Facebook privacy.
We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media. But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. It’s just who should produce it that is in dispute.
What are you doing with social media? Are you developing high-quality content? Curating your Twitter feed? Are you connecting with your followers? The answer to that last question should be YES, because if it’s not, you’re doing it wrong. Social media is all about relationships, which means – for better or for worse – so is digital marketing.
Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. But is it, really? How long does it take you to tell your brand’s story? Can you do it in just six-seconds? In video? With sound? Does 140 characters suddenly seem excessive? Welcome to Twitter’s visual challenge. In just a little over two weeks, Vine – the new video app acquired by the company in October 2012 and launched on January 24 – has captured the imagination of many social media and marketing specialists. But Vine has also gathered its share of detractors – and faced its first scandal, if you will. Within a week of launch, porn video clips started to appear. Twitter acted quickly, blocking the #porn hashtag and raising the minimum age to 17. Read the remainder of this entry »
Americans have long been wary of new technology and its potential to invade an individual’s privacy. Digital marketing has evolved so quickly that it’s hard for the average consumer to keep up. But privacy breaches – both real and perceived – put businesses at great risk. It’s up to digital marketers to reduce that risk. What do Facebook, New York’s Journal News, and the FBI have in common? They’ve all been criticized for violating an individual’s privacy. Read the remainder of this entry »