Image via Wikipedia
by Chris Angus
Viral Marketing is highly fashionable at the moment, and big brands all seem to want to jump on the band wagon. We’ve seen brilliant viral marketing from Blendtec and successful (if controversial) videos from Diesel. Not only do these create a loyal group of followers and help raise their brand awareness, but they also attract thousands of links as bloggers clamour to link to the unique and relevant content.
Image by Getty Images via Daylife
by Chris Angus
Google’s algorithm is believed to use over 200 signals to determine where a page should rank for a particular query, and this number seems to be growing at a phenomenal rate. Google hates its search engine being manipulated by SEO practitioners like me, and is constantly changing its algorithm to become more resilient against search spam.
Image via CrunchBase
by Chris Angus
SEO is an ever-changing industry with ever-moving goalposts due to Google continuously tweaking its algorithm to provide higher quality search results to its users. It’s hard for search marketers and hard for SEO companies, too, like mine. Google has shaped the face of the Internet because high rankings on Google are so lucrative that people will always try to make their Web site “appealing” to Google in order to obtain higher rankings. Google is therefore driving forward the overall quality of the Internet inadvertently. One of these areas of higher quality is site speed.
Image by Matt Biddulph via Flickr
by Chris Angus
With the Internet constantly advancing, you must stay on top of what Internet users are responding to. Infographics, are graphical representations of an ideal or a concept with an embedded link to your site. They are becoming the new fashionable link bait because they grab people’s attention. Put simply, an infographic can portray a message that words just cannot do justice to, prompting an instant reaction.
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