Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Godin and (skinny) Brogan only need to say something once. But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers. Read the remainder of this entry »
Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich. You spend too much time trying to get everyone to like you. You’re always afraid of stepping on toes or offending anyone. You’re especially afraid of getting fired. If you’re honest with yourself, that’s your biggest fear: losing your job if you’re an employee or losing (or alienating) your clients (or prospects) by doing something as revolutionary as having a voice, an opinion, an agenda, or a point-of-view. Heaven forbid.
You know how much I am obsessed with “long-tail blogger outreach,” right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected. They — we — don’t like being part of a ménagerie de personnes (people also don’t like folks who drop French for no good reason at all, by-the-way). While it’s really too easy to collect people, it’s even easier to take them for granted — and maybe there’s a tipping point. I have been consulting some bouncing social media babies recently and they’re doing it right. They’re each running a couple-hundred followers and friends and they know every one — they’re aware of exactly who they’re following and get really excited whenever anyone follows them back. Read the remainder of this entry »
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. Read the remainder of this entry »
Yesterday, two bombs exploded near the finish line of the Boston Marathon. I first learned about the bombing on Facebook. Then Twitter, then NPR, and then TV. Strangely enough, my television experience is markedly influenced by ubiquitous computing, Internet, networked cameras and video — even Vine! I don’t have a lot to add to the conversation except that we at Biznology are shocked and appalled–our thoughts go out to everyone affected. We’re going to take a day off from talking about digital PR and social media marketing. There’s quite a lot of graphic photos below so please be aware; also, these social media mentions, which span all day yesterday from the time of the event through the afternoon, are in no particular order. Let us take a quiet, pensive, moment to experience emergent news as reflected through the eyes of the social media panopticon . . .