Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This demands drawing out as many anonymous visitors as possible. This includes members with false names, stage names, brand names, noms de plume, and noms de guerre. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. The greater the number of points of reference connecting that user with online behavior the better. And it’s all for market data. It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. [Read more...]
Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution. Right now, before you read any further, tell each family member that you love them; then, back up all your sites, blogs, and documents. Sort out a process for backing-up or cross-posting everything you do. Sort out a proper schedule for backing up both databases and associated photos and graphic files. Be sure to make sure you’re on top of your domain registration and the hosting fees. Make sure all of the contact info, email addresses, and phone numbers are current both at the hosting company and at your domain name registrar. Check to make sure you’ve updated all of your credit card info and maybe try paying annually. OK, done. And here’s why . . . [Read more...]
So “blogging” is on your 2014 New Year’s resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation. Starting blogging is not going to be easy for you. You’ll be all hot and ready at first but you’ll probably never make it — at least not without my help. More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. Blog wasn’t built in a day.
Mark my words. [Read more...]