Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to…
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Andrea Goldberg
Re-inventing organizations: taking “Mad Men” into the 21st century
We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. We carry more…
Read MoreIs social media all the market research you need?
In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more. One…
Read MoreStepping outside of bounds: taking a broader marketing perspective
In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are…
Read MoreAwaiting the next horizon–Will the internet enforce social good?
When the Web was first available as a business tool, there were many debates about its value. Populated by pornography, bulletin boards, and chat rooms, there was little to recommend…
Read MoreInventing Social Business
We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. We applaud these efforts, cite them as…
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