Biznology
Where business and technology create a winning customer experience.

Andrea Goldberg

Dr. Goldberg is currently the Vice President of Market Research and Strategic Insights at Pitney Bowes and is social business thought leader with extensive knowledge and experience in Marketing, Human Resources, Communications and Technology. Her ability to work cross-functionally, transform organizations and develop new capabilities has enabled the organizations she has worked at or consulted with to reposition brands, develop new products and markets, improve customer satisfaction and increase employee engagement.

As President and Founder of Digital Culture Consulting, LLC, Dr. Goldberg provided strategy, training and consulting across a range of organizational and marketing areas. Dr. Goldberg has also served as an Adjunct Professor, and is a frequent speaker at conferences, webinars, and professional association meetings.

In her 25+ year career at IBM, Dr. Goldberg led pioneering work on new technologies and markets. As Vice President of Corporate Market Insights she helped reposition the brand and articulate strategies around business services, disruptive innovations and emerging markets.

In prior IBM positions, she created global market intelligence capability. Dr. Goldberg’s innovative assessments of IBM’s advertising earned her the Grand Prize at the 2003 Advertising Research Foundation’s David Ogilvy Advertising Awards. While in Human Resources, she held positions in organizational/leadership development and employee research, and was responsible for the IBM US employee opinion survey program.

Dr. Goldberg holds a Ph.D. in Industrial/Organizational Psychology from New York University (NYU) She was awarded certification in Digital Media Marketing from NYU in May 2011. She is a member of the Content Evolution ecosystem.