Everyone’s doing clip shows this late into the year. My options were either doing a best of, “here’s what you might have missed,” list of articles, which I have chosen to do; or, I could very well have done a deep prediction of what’s going to be hot in 2017.
I think I’ll predict the future right after I attend Renaissance Weekend this week in Charleston, SC. Maybe by the 3rd I’ll know what the future may bring. All I know know right now is that it seems to me like the rest of the industry is slowly catching up with Dan Krueger and me, Chris Abraham.
Folks are really starting to understand the value of the micro-influencer when it comes to promoting their event, brand, product, service, or cause. That’s very exciting because it lends a lot of credibility to strategies and tactics we have been successfully and powerfully using over at Gerris Corp since well before it was Gerr.is, way back in 2006 — now over a decade ago!
What’s even more exciting is that Earned Media PR and Marketing is still alive and well — you just need to not suck! If you bring it, they will post, share, tweet, and blog you! Kindness, respect, appreciation, good humor, and love can unlock a lot of doors online, don’t you forget it!
I hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. I look forward to continuing to selflessly and shamelessly share every single little business thing in my head openly and honestly.
Instead of black-boxing our entire process and sneaking around in the shadows, we at Gerris prefer to share it all and scare you with the sheer amount of work and discipline it all takes to actually do, hoping you’ll prefer to let us gladly and happily do it instead of simply trying to reinvent our wheel.
If you have any questions or want to work with Dan and me, feel free to call or email me.
My Best Biznology Blog Posts of 2016
Use Instagram as the starting point to promote your business online
The state of the blogger outreach union ten years on
Influencer marketing should not be about collecting influencers
Take your bloggers and social media influencers to lunch
Influencer outreach is more PR than marketing or advertising
Becoming a reddit Internet sensation
Launching your social campaign with guns blazing!
Your team is the best content source for search
Help Google help you optimize your content for search
Influencer marketing tools of the trade
Earned media influencer marketing demands your awesome
Earned media influencer outreach is alive and well
Kindness opens many doors online
If you post it will they come (to read your blog)?
Influencer marketing is one percent inspiration, ninety nine percent perspiration
It’s normal to be bad before you’re good
Remember to market to your own influencer network
Punch hard through the entire campaign clear through to the final hours
Selling is to hunting like marketing is to trapping
Exploit the hours employees spend on social media
Micro-influencer marketing is the new long tail
Today’s online influencers are wicked tough
Search + Social = Online Reputation Management
The more the messier for content marketing SEO success
What content to blog for Google search success
All your best content may now be considered fake news
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
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A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication; organize search engine optimization (SEO), online reputation management (ORM), content marketing, online collaboration, blogging, and consumer generated media.