Biznology
Where business and technology create a winning customer experience.

Chris Abraham’s latest webinar was about influencer marketing. You can view and download Chris’s slides here. You built it, where are they? Unless you’re a celebrity, influencers won’t come to your open mic night unless you’ve already won them over. Learn to get the attention of potential natural allies and fans, connect with them, and appeal to their interests and passions to benefit your brand in a million ways, often for free.

You’ve registered your profiles, set up an editorial calendar for a year, and spent months on social media, and NOTHING.  Chris Abraham will show you simple actionable steps to invite everyone to the party you’ve been throwing for months to an empty room. You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing.  

Content marketing is expensive in time and cash. You’ve got some serious dosh from your CMO to fuel your social media marketing, including money for content development and even a skilled community manager; but you can’t seem to move the chains. It doesn’t just happen—it requires getting off your duff and saying hello to your natural allies, future fans, serious prospects, and future clients and not just waiting for the stars to align.

In this 30-minute Biznology webinar, we’ll cover online influencer marketing, from research to prospecting, outreach to engagement, incentives to activation. We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results.

Chris Abraham, digital strategist and technologist, is a leading expert in digital: SEO, online relationship management, internet privacy, and online PR. He focuses on blogger outreach/engagement and internet crisis response.  He is the founder and principal consultant of Gerris, an agency devoted to online brand promotion and protection through influencer outreach and engagement.

Thanks to all our sponsors!

BarnRaisers LLC

GaggleAMP

Gerris digital

SoloSegment-Logo-Large

 


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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, Revealed Context, and SoloSegment. Mike is the author of three books on digital marketing, an instructor at Rutgers Business School and a Senior Fellow at the Society for New Communications Research. He is also a Certified Speaking Professional.

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