Biznology
Where business and technology create a winning customer experience.

Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored?

  • 92% of marketers say social media is important to their business (Social Media Examiner)
  • 73% plan to increase spending on marketing analytics (The CMO Survey)
  • Only 42% are able to measure their social activities (Social Media Examiner)

Rob Petersen will tell you the 10 social media metrics that matter, why they matter and how to apply them your business. And he’ll do this using a case study to show you.

In this free 30-minute Biznology® webinar, you’ll learn how to measure social media activities and find actionable insight to achieve better results.

Rob Petersen is President of BarnRaisers, a full service digital marketing company that builds brands using proven relationship principles and ROI. Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times.

Thanks to all our sponsors!

BarnRaisers LLC

GaggleAMP

Gerris digital

 


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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society for New Communications Research.

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