Video digital marketing has yet to hit its peak. By 2020, analysts predict that video will represent 80 percent of all internet traffic, a rise from 64 percent in 2014. Marketing through video channels has already become the norm, not the exception.
As you research online marketing in 2016, it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets. Even if you have no intention of incorporating these specific video technologies, they will give you an idea of what consumers will be talking about – and how it will change their marketing expectations.
So what video marketing trends can small businesses and other marketers expect to see in 2016?
In 2015, drone video grew so much in popularity that the government decided to step in and provide some regulations, particularly when it comes to commercial uses. The appeal of this type of aerial video is not as impressive as it was one or two years ago from a “new” standpoint, but its many uses continue to evolve. The video portion is just a small part of what drones are expected to do in coming years. Retailers like Amazon and Walmart already have programs in place that use the devices to deliver goods to consumers.
Marketing takeaway: Technology continues to replace human interactions with consumers, so find ways to reach them through personalized, but digital, means.
This new television viewing option was widely discussed in 2015, but expect it to start to see more rapid mainstream adoption this year. So what exactly is 4K TV? It is a television image delivery technology that broadcasts at 4 times the resolution of 1080 high definition. The word “television” may be a little misleading though. Online content platforms, like Netflix and YouTube, are actually showing the most promise when it comes to providing 4K TV online video content.
Marketing takeaway: Consumers want higher quality content, even if the kind they currently receive is pretty good already.
Mobile applications like Periscope and Meerkat made live video events possible in 2015 – from concerts, to tutorials, to interviews with celebrities. The appeal of watching something live has been widespread, too. More than 10 million people have opened Periscope accounts alone since it launched in March. In 2016, expect more live streaming players to really cash in on this market. Netflix has already hinted that it will start streaming live events with commercial appeal and others, like Facebook and Yahoo, are likely to take note and start doing the same.
Marketing takeaway: Consumers like the authenticity that comes with live streaming options. They want to see more of “you” and less production-like qualities.
What video marketing trends do you expect to see a lot more of in 2016?