Biznology
Where business and technology create a winning customer experience.

I understand that many of you get a bit spooked by IT topics. For some of you, that has even stopped you from improving your website search results–even though you know that people who stick around to search your site are way better prospects than those who abandon your site when they can’t find what they are looking for.

You don’t need to be technical. You just need to care.

There is a simple way to improve your site search. Immediately. And anyone can do it–even you.

You probably have an idea about what the most popular keywords are for your website search. If you don’t, then you need to get this website search analytics software from SoloSegment. [Full disclosure: I am a senior strategist for SoloSegment.]

Here is all that you need to do. Start entering the most popular search keywords into your website search facility and see which pages come up. If the pages that come up on the top of the list are not the right ones, you can change them.

Nearly every search engine–likely including the one that you use–has a concept of “Suggested Matches,” “Best Bets,” “Curated Results,” or some other name that basically means that you can tell it exactly what page you want at the top of the list. Instead of you feeling befuddled about how you can possibly get the right results out of that complicated search engine, you can tell it exactly what you want.

Now, this doesn’t solve everything. There is a limit to how many keywords you can maintain hand-crafted results for. But it’s the simplest place to start and it yields immediate benefits. Don’t miss this opportunity to improve your website search results in this easy way.


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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, Revealed Context, and SoloSegment. Mike is the author of three books on digital marketing, an instructor at Rutgers Business School and a Senior Fellow at the Society for New Communications Research. He is also a Certified Speaking Professional.

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