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Get your CEO to say Y-E-S to SEO

So, you’re trying to finish up your budget for next year and, just like last year, you’re trying to get funding for much-needed SEO work on your site. For whatever…

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Does personalization really work?

After my post on personalization yesterday on personalization, someone asked me, “Does personalization really work?” I don’t think he meant that kind of thing that I proposed yesterday (to make…

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