Yesterday, Ruth P. Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries. B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today. But many B2B marketers struggle with the question of what content to develop, how to get it produced efficiently, and the best applications for content marketing.
In this recorded webinar, Ruth tells how to analyze your content needs, and prioritize the content to produce. She also covers the best applications for content in driving toward B2B marketing objectives, like sales lead generation. You’ll leave the webinar with 5 tricks for planning your content program that you can apply immediately, to save time and save money.
In this free 30-minute Biznology® webinar, you’ll learn the essentials of planning for top-quality content that supports your B2B marketing objectives.
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