If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply…
Read MoreMonth: June 2013
7 steps to a better B2B landing page
Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s…
Read MoreBrilliant modern marketing lessons from Pride and Prejudice
It is a truth universally acknowledged that a marketer in possession of a good fortune must be in want of a customer. Ever since it was penned 200 years ago,…
Read MoreAre you a social media marketing trapper?
I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you…
Read MoreWhy a picture is worth a thousand clicks: Visuals boost your SEO
I’m going to start this post by making a few assumptions: You want more people to find you in search engines such as Google You’re interested in more search traffic…
Read MoreAre social media sabbaticals a good idea?
I have seen quite a few people as of late decide to take a break from social media for 30 days or some other relatively random span of time. Part…
Read MoreThe human approach to link building outreach
To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional…
Read MoreMaking Money from Website Search
Our monthly webinar yesterday was about how to improve your website search in order to make more money. Did a frustrated searcher just ask again why your site search engine…
Read MoreAre you a social media forager?
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve…
Read More37 reasons that video content is king
Bill Gates, in 1996, predicted “content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the…
Read More
