Biznology

Photo credit: highersights

How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more than you would like to admit. Having those kinds of experiences doesn’t mean there is anything wrong with you. In fact, it’s just more evidence of just how human you and the people you communicate with are. You see although we are given two ears and one mouth rarely are they used in the right proportion. The results are often something you have to clean up but could have been completely avoided had you, or the other person, slowed down just long enough to really listen. Read the remainder of this entry »

Photo credit: Aimar (Nidde)

The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing.  “Outbound is bad,” she said.  What?  Well, I guess her feeling is understandable.  Inbound marketing is all the rage today.  Hubspot promotes it.  Marketo promotes it. Seth Godin promotes it.  With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be.  How wrong they are.  And here’s why. Read the remainder of this entry »

Image via CrunchBase

First, a little recap about what I do for a living. I work for Page One Power who is a link building exclusive company. I work full time for them as a writer and a link builder, which means I’m working “on the floor” and usually have no connection to our clients, and they have no connection with me. However, because of my social media profiles and the fact that I’m writing under my own name for Page One Power, I’ve had avenues of contact with dozens of webmasters and editors, but my most eye-opening moments have been when clients or potential clients have contacted me directly through my social profiles. Read the remainder of this entry »

My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content marketer; however, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward. Read the remainder of this entry »

Photo credit: Wikipedia

A few numbers for your consideration:

• 80% of visitors to a website begin by typing keywords in the query box of a search engine
• 42% click on the website in the #1 position on the search page
• 90% click a website on the first page

These facts prove, if your brand is on the internet, a high rank on the search engines is a requirement to generate business. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. It is the single, most measurable, profitable and predictable activity a business can pursue in digital marketing. Many are fooled because they believe, to get to a top rank, you need to know the right tools, tricks and people. You don’t have to be one of those getting fooled. Read the remainder of this entry »