We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. We carry more…
Read MoreMonth: February 2013
Five apps that do the marketing work for you
What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested? While I cannot…
Read MoreYour fans want to know exactly how you did it
People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do…
Read MoreReferrals: the best new business you can get
Hands down, the best new leads come from referrals. These prospects are likely to be highly qualified, since someone close to you thinks they might be a good fit. Even…
Read MoreGoogle’s enhanced search campaigns: what you need to know
Not long after I talked about building search campaigns that convert, Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has…
Read MoreDigital marketing on a Vine–Twitter’s new video venue
Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media…
Read MoreDo we care if web content is “above the fold”?
When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term…
Read MoreMea maxima culpa marketing
Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe into the Universe. This is true about everything. I guess character is what shows when…
Read More16 case studies prove ROI of mobile marketing
Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big…
Read MoreOn LinkedIn, If You Won’t Share, Then I Won’t Care
This post will be a relatively quick one that is a mini-rant. If you are “rant-averse,” then turn away now. My rant has to do with a piece of LinkedIn etiquette….
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