We live in a business environment characterized by network driven ecosystems, 24/7 access to global communications and the ability to access and analyze vast amounts of information. We carry more computer power on our smart phones than the early IBM mainframe computers. Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done? For many organizations, culture and business processes are still rooted in the “Mad Men” era. While it is no longer a man’s only world and business causal has replaced suits, many organizations have not quite evolved. [Read more...]
What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested? While I cannot advise you on the best ways to find more money in your budget, I can offer some suggestions developed by others that will give your business a smart marketing advantage.
Hands down, the best new leads come from referrals. These prospects are likely to be highly qualified, since someone close to you thinks they might be a good fit. Even better, the implied endorsement means the prospect is going to give you at least some serious consideration. So close rates on referred leads tend to be high. And since they cost you next to nothing, the ROI on referrals is stellar. The only problem is: you can’t expect to meet your sales quota through referral alone. But what can you do to pump up your referral rate, and get more of these gems? [Read more...]
Not long after I talked about building search campaigns that convert, Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. The biggest question, by far: “Enhanced”" for whom, exactly? Read on and see…