Biznology

Photo credit: Search Engine People Blog

The most important thing to keep in mind when first launching an SEO campaign is that SEO is a long term process. Unlike other marketing campaigns, there is no such thing as overnight SEO success. Once a site has been optimized it can take many months of link building, content marketing, and social media activity to begin to see some improvement. However, many businesses take the wrong approach in the way that they determine SEO campaign success. All that they seem to care about is ranking even though ranking doesn’t portray an accurate picture. Rankings fluctuate based on personalized factors like locations, search history, and social activity.
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To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just about every target company, title and job function they need from traditional list suppliers.  Plus, the Internet has made possible the introduction of some excellent new opportunities for identifying prospects at various stages of the buying cycle.  Let’s look at what’s new in B2B lists these days. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category.  There are more than 40,000 business lists available for rent in the U.S., plus numerous databases and online data enhancement services to choose from. Read the remainder of this entry »

I have recently been blogging for the Huffington Post and they use Six Apart‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back in 2000. Even in 2013, the Huffington Post’s blogger interface doesn’t offer a Rich Text Editor so writing in familiar WYSIWYG isn’t possible there. So, what I do is compose over here on WordPress, on its Visual Editor, and then click the Text tab and copy-and-paste over to Moveable Type. Then the work begins. I upload all of my media, photos, graphics, and whatnot to my server at ChrisAbraham.com and then align them correctly before I copy the raw HTML over — which should work perfectly, right? No! Read the remainder of this entry »

Image via CrunchBase

Google Authorship is making big waves in the SEO and digital marketing worlds. Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. Eventually, possibly within the year, Authorship will contribute to Google’s Author Rank. Getting on board now can help you have a leg up, or keep you from being left too far behind.

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Is your internal social business platform shaping up to become just a slightly better intranet or a good-looking SharePoint site? Is most of your content held in private communities? Are your online conversations happening predominantly in the form of direct messages or private discussions? Are status updates an under-utilized resource in your organization? If that’s the way your social business platform is being rolled out, you may have unknowingly become a hostage of deeply ingrained mental models, shaped by the use of paper, email and shared files, or just became the last victim of the faster horse syndrome.

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