Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills. So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? By paying attention to the details other than the content. [Read more...]
Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?
It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. So when it comes to taking care of loyal ,profitable customers, why do so many companies pay lip service to the notion that the customer comes first? Is customer service your most powerful retention tool or your competitors’ most powerful acquisition tool? Let me share with you a real-world example of what I’m referring to: [Read more...]