It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms. Mobile software developer Flurry reported more than a trillion unique app events in November – a number simply unheard of even two years ago. Some food for thought: in January of 2011, around 100 billion mobile applications existed. At this writing, that number has just passed the 1,000 billion mark. Is it time for your business to have a mobile app?
On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. Now, you also can see what places are near a location, based on your friends’ recommendations. Whether or not “Nearby” takes off or not, online marketers need to be aware of the changes and potential it could reach. With 600 million monthly active mobile users, Facebook’s “Nearby” could become the go-to resource for “discovering new places,” trumping sites like Foursquare, Yelp and Google+ Local. [Read more...]
As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when the end of the year is within hailing distance, we somehow ratchet up the trend analysis–that’s a trend you can count on every December. But one trend for 2013 seems to be hiding in plain sight. What is it? Well, first let me give you a few clues. And actually, “plain sight” is the first clue. Here are a few more…
There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike. At the same time that so many are on the edge of their seats with excitement about its untapped potential, others are rolling their eyes at yet another unproven technology that is grabbing precious attention. Understanding how this process works at different levels and aligning your decisions to that can be instrumental in having a successful roll-out at your organization. [Read more...]
While Malcolm Gladwell posited, in his book Outliers: The Story of Success, that one needs to engage in a challenging 10,000 hours of experience and practice before becoming a master, don’t let the belief that you need to accrue all 10,000 hours of challenging practice and experience before you sell yourself as a social media maven. [Read more...]