Last month, I said that SEO is the top skill for digital marketers. This might seem outrageous to one who has not read that post. Even to those who have read it, it might seem controversial. Many people in my Twitter stream are calling SEO the bane of the web. @markwschaefer, for example, recently tweeted: “SEO is the plague of the world.” How could it be a vital skill and be such a pariah? The point of this post is to counter these objections and show how SEO skills are so vital to critical web development roles.
Archive for December, 2012
This will be the only 2013 prediction or whatever you want to call it kind of post. I have never been comfortable with trying to predict the future especially in an industry where the landscape can change very quickly and without much warning. In fact, I just looked at my prediction post on Biznology from last year where I was half right. I said that IF Facebook hit one billion users it would be after the August date predicted at the time. That happened in early October of this year. Yeah for me! Then I went on in all my wisdom to say why I thought they wouldn’t even get there at all. Covering all of my bases I ended up looking a bit foolish. This year I will completely prevent that by doing something that always works. Getting down to the basics. Read the remainder of this entry »
Most of you know that I do career coaching, mostly for technical and marketing executives. I had an interesting conversation recently during one such coaching session, when my client expressed a deep need to publicize her expertise but lamented her inability to maintain her blog. She gave me an entirely believable and reasonable reason for her lack of recent posts: “I am too busy with my clients to post.” Read the remainder of this entry »
It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. I encourage readers to add their own. Read the remainder of this entry »
Edelman recruited me because I blogged aboutWal-Mart; Rosetta Stone invited me to blog for them because I blogged about learning German; AdAge invited me to write for their DigtialNext andGlobal News blogs; blogging about social media marketing resulted in being invited bySocialmedia.biz and this blog, Biznology, to blog for them; and in the fervor of the presidential elections, I pursued column inches in The Huffington Post. In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform. Read the remainder of this entry »