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January 14 at 11 am ET with Andrea Goldberg
Do you want to understand how to grow your business and reap the benefits of social business? Do you want to ensure that your social media marketing strategies have the proper organizational infrastructure to succeed? Are you aware of the organizational, cultural and leadership challenges social business brings with it? Do you know what tools are available to make your organization more open, participative and effective?
In this free 30-minute Biznology® webinar, you’ll learn that the key to effective social media marketing programs often starts with changing employee roles and the organizations that they are a part of. This webinar will explore the emerging area of social HR and reveal how some of the most innovative and successful organizations have used social tools to transform jobs, ensure employee goals are tied into organizational strategies, reward individual and team social participation, and improve employee engagement and customer relationships.
This webinar looks at the role of social business in organizations and how new tools and mobile access are transforming organizations to be more effective. It will discuss how successful organizations have made this transition and will explore social media marketing and how it relates to social performance assessments, employment branding, job redesign, leadership, and employee engagement.
Special presentation sponsored by BarnRaisers, Digital Culture Consulting, MENG (NJ Chapter), and Unison
Andrea Goldberg, President of Digital Culture Consulting, is a business strategist and organizational psychologist with a cross-functional background in marketing, technology, communications and human resources. In her career at IBM she led pioneering work in branding, strategy, employee engagement and new markets. Dr. Goldberg is an adjunct professor at Montclair State University and serves on the research advisory board of Saugatuck Technology.
Chris Abraham is a leading expert in digital: social media marketing, Internet privacy, online reputation management (ORM), and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.
A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and advisor to the industries' leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 78 the last time he looked.
Chris is currently Director of Social Media at Unison agency, where he is expanding their social media offerings by starting a social media practice. Unison is an integrated brand agency combining strategic, creative, and technology services to help their clients build and strengthen their brands.
Chris recently completed a five-month contract with Reputation.com as Team Lead, Special Projects, in sales for their "Whale Hunting" team. Chris was one of two whale hunters tasked with closing clients for their high-end Picasso Online Reputation Management (ORM) and Executive Privacy products, from $10,000-$100,000/month campaigns for high-net-worth and high-profile individuals and Fortune 500 companies.
Prior to Reputation.com, Chris ran his own digital PR and marketing company, Abraham Harrison, LLC, from Washington, DC, Portland, Oregon, and Berlin, Germany, with clients including: Kimberly Clark, The Daily, Habitat for Humanity, Greenpeace, The Fresh Air Fund, International Medical Corps, Sharp, Pew, Alzheimer’s Association, and others. Previous to starting AH, Chris worked on the Interactive Team at Edelman Public Affairs in Washington, DC, consulting with clients such as Wal-Mart, Shell, and GE on blogger and social media strategy. Before Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer in online brand promotion and protection with clients including Sci-Fi Channel, Buena Vista, TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC.
In the early nineties, Chris joined The Meta Network, a seminal online virtual community based in Washington, and so began his career as an expert in online community development, social media, social networking, and online collaboration. Chris has had a web presence since 1993 and started blogging in 1999, focusing on community, connection, innovation, and brand extension. As a technologist, Chris has consulted T. Rowe Price, the US Department of Treasury CIO, Friendster, Deutsche Telekom, and others.
Chris has taught blogging courses for the Writer's Center of Bethesda, has been a guest lecturer on public affairs blogging at Columbia University's SIPA school and the American University in Washington, DC, the Emergent Technologies Advisor to the Urban Institute's Communications Advisory Board, and a Renaissance Weekend participant since 2001. Additionally, he is the go-to expert on social media, citizen journalism, technology, and the Internet for BBC World Service, CNN Radio, and CNet's BNet.
Chris received his BA in American Literature from The George Washington University, studied American Literature at the University of East Anglia in Norwich, England, studied French at the University of Hawaii, and studied German at both the Washington and Berlin Goethe-Instituts. In addition to the Huffington Post, Chris blogs for his own blog, ChrisAbraham.com, for Biznology.com, for Socialmedia.biz, and for MarketingConversation.com. Chris has written for AdAge’s DigitalNext and Global Idea Network blogs.
Chris is indulging his mid-life crisis by buying a motorcycle and taking up the shooting sports including trap and target shooting with both rifle and pistol. Until he gets the novelty of gun ownership out of his system, you’ll find Chris in South Arlington, Virginia, right across the river from his beloved Washington, DC.
(Disclosure: I am a former employee of Reputation.com and they continue to sponsor my work)