Twitter is not just for the kids. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media outlets – the number of them growing by the day. Read on to find out more.
Archive for September, 2012
Many businesses spend their time each fall trying to predict the future. They’re diving deep into historical data and trying to overlay that onto their expectations for next year. How many customers will purchase from us again? Which channels require a larger presence? What larger economic factors must we account for? And so on. This process didn’t just exist for annual budgeting, however. The very nature of old media marketing dictated this exercise as much as internal budgeting needs. Old media depends on predicting the future — and largely explains the limited lifespan of the modern CMO. Does this need to be the case? I’d suggest not. And here’s why.
Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.” B2B marketing and sales have always been divided, but those days are over. How do you decide which group handles social media? It’s both. Social media is a tool and B2B marketers and sales people must both use it. Does your sales team know what to do? Do they know how to avoid trouble? Will they know how to measure results or just play around? In this Webinar, I explain how to integrate your B2B marketing and sales so that social media adds to your bottom line. You’ll find out how to attract clients, persuade them, and move them to purchase, with social media available as a communication option each step of the way. Read the remainder of this entry »
Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter, take a second to think this through. My first question is: why have you waited until now? My second is: why now? And finally: are you prepared to commit to actively tweeting in good times and in bad, from this day forward, for better, for worse, for richer, for poorer, in sickness and in health, until death do you part? Is that your solemn vow? Read the remainder of this entry »
Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. So they get a lot of measurable value from social media, and they pull it into their programs as a full-fledged member of the integrated marketing mix. In B2B, social media and direct marketing have—in other words—met, hit it off, and developed a long-term relationship. Read the remainder of this entry »