Inside the Google Panda Update
By Mike Moran. Filed in Internet Marketing, Organic Search, Search Marketing, Webinars |Tags: Google Panda, Google Panda Update, search, Search engine optimization, Webinar
Panda (Photo credit: Wikipedia)
Our monthly Biznology Webinar yesterday was “Inside the Google Panda Update.” Have your search rankings gone down dramatically with no obvious cause? Whether you have heard about Google Panda or you haven’t, Panda is looking for you. Panda is a dramatically new approach Google is using to decide whether your content is high quality or not. You might have lots of links, and you might have lots of social activity, but it’s no longer enough. Panda actually relies on human ratings to give your content a gold star, but Google might be rating your site without even looking at it.
In this Webinar, I talked about what human raters look for on your site, and how Google can rate every site on the Web without going broke. Find out what it means to look like a low quality site and what steps you can take to correct it. In this free 30-minute Biznology® Webinar, I explained how to use long-term solutions to boost your content and maintain a high quality Panda rating. What does Panda mean to search marketers? Watch the recording to find out.
2012-07-10 Inside the Google Panda Update from Mike Moran on Vimeo.
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Tuesday, July 17th 2012 at 6:17 pm |
You guys have any idea what happened around June 15th 2012? one of my favorite sites: natural news.com took a major SEO hit, traffic according to quantcast dropped from 50K users per day to less than 10K… I dont think it was panda still, Penguin maybe?
Tuesday, July 17th 2012 at 6:20 pm |
It could be anything, including Panda. Google regularly tweaks the Panda algorithm by changing the weighting of the machine learning features that it uses and by updating the training data of the human raters, so Panda is not static–it changes on a regular basis. Remember that every time our rankings drop, we like to blame the algorithm and every time they go up, we tell ourselves what a good job we are doing. Neither is entirely true.