Biznology

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection.

As some of you may know, I recently onboarded as Team Lead, Special Projects, over at Reputation.com. While 20% of my practice at my last agency included ORM, 100% of my world at Reputation.com is focused on defending the reputations of individuals and businesses from the mad proliferation of online databases rife with intimate personal details and search engines chock full of the spore of what trolls and haters have left behind. Read the remainder of this entry »

Photo credit: Wikipedia

Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers.  Globally, these professionals spend $3.6 trillion on hardware, software and technology services.  My colleague Bernice Grossman and I recently investigated the availability of prospecting data available to tech marketers for reaching this desirable group, and we found some surprises.  Read the remainder of this entry »

Photo credit: Michael Dales

So, you are responsible for digital marketing for a big company? You’re probably not the CMO, however. That whole big Web site isn’t your problem. You are just responsible for one product line. Or one country. Or one product line within one country. Or maybe even something smaller than that. But have you ever say down and really decided which pages on the Web site are exactly yours to worry abut? Often, I find the answer is no. Read the remainder of this entry »

Image via CrunchBase

I’ve known Lee Odden for years, and if you don’t know him, why not? Lee runs one of the top blogs around at TopRankBlog.com and is a well-known speaker and consultant on all things digital marketing, but this is his first book, which I have been waiting for. It doesn’t disappoint. Optimize is a thorough treatment of the three biggest converging trends in digital marketing: content marketing, SEO, and social. Rather than treating each of these as separate silos, Lee artfully weaves them together into a single strategy that allows you to take full advantage of the synergy achieved when you approach everything together. Read the remainder of this entry »

Photo credit: Wikipedia

The search engines favor websites that have established a certain level of trust. One important way that this trust is earned is through inbound links pointing to the website. The search engines view an inbound link as a kind of “vote.” If a website is linking back to content somewhere on your website, it must be valuable. Of course, not all inbound links are weighed the same. Inbound links from high authority websites, especially .gov or .edu, websites carry the most weight. Next, comes links from respectable websites such as news outlets or powerful blogs that receive a lot of traffic. Inbound links can be “dofollow” or “nofollow” and there is a misconception that “nofollow” links aren’t worth attaining for link building purposes.
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