Biznology

Christopher Wilder (Photo credit: Wikipedia)

This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media.  What it is is actually quite simple. It’s how I am feeling about my life in social media these days. Think of it as a “Dear Diary” entry written to social media. I say that because you only write about what is important in a diary, right? Read the remainder of this entry »

(Photo credit: Wikipedia)

Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages  and cultures. But there are other challenge for large global organizations. Such organizations can market different products in different countries, some of which could potentially complete with each other. In offline marketing it was a lesser issue. Advertisements were country specific. Now when advertisements are in social media, they can be accessed across borders. How do marketers respond? Read the remainder of this entry »

Image via CrunchBase

I am used to seeing Google try to siphon off traffic that once went to site search engines. It makes sense, from Google’s point of view, to grab as much search traffic as they can–the better to show their ads and put a few more pennies towards the bottom line. So Google’s toolbar makes it easy to search just within a site, and the true geeks among us can use the site” operator right from the search box. Web site owners might not like Google grabbing away these visitors, but the truth is that most site search engines are terrible and deserve to lose whatever traffic they have. But what I saw today still surprised me. Read the remainder of this entry »

Google plus one (Photo credit: Wikipedia)

There were so many great questions that were asked in chat during my recent webinar, Google+ for Business, that I broke them into parts.  Here’s part 1 and I hope I have answered your questions. And, if you have additional questions, please pop them in the comments and I will address them in future “Answers” posts. And than you for attending as well as reading now. Read the remainder of this entry »

Image via CrunchBase

The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.  This is not news to Internet marketers.  But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently.  The secret is coming up with an offer that attracts qualified prospects, to maintain conversion rates—instead of bringing in tire-kickers who are only interested in getting a quick deal, and won’t actually buy.

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