Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social…
Read MoreMonth: February 2012
The quantum mechanics of blogger outreach
My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically-…
Read MoreSEO is only one part of an integrated marketing strategy
People are constantly using the Internet. Whether they are browsing from a desktop computer, laptop, smart phone, or tablet, the Internet is always “on”. When people are looking for information…
Read MoreSocial Media’s Addictive Personality Kills Business
I was reading a post by Amber Naslund where she lamented the fact that she even had to write a post that seemed to state the obvious that many of…
Read MoreSocial business within the enterprise: Is it revolutionary?
You go to a conference, watch in awe the keynote speaker making a very convincing case that the-world-has-completely-changed-and-nothing-will-ever-be-the-same-again and leave energized, certain that we are all just witnessing the dawn…
Read MoreHoliday spending delivers Q4 gifts to e-Commerce sellers
The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. Recording increases from 14 percent on Free Shipping Day to 26 percent…
Read MoreHow Paul Barrett won over gun forums
In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and…
Read More5 online marketing goals that make (dollars and) sense
Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not…
Read MoreFacebook’s Frictionless Sharing Creates Real Friction
Earlier this week I read a post by Amber Naslund over at her Brass Tack Thinking blog. She did a nice job of actually thinking about something that I feel…
Read MoreGoogle is checking your conversions–are you?
Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue,…
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