The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. In the old days—just a few years ago—when business buyers had a problem, they’d call in their vendors for advice on how to solve it. So a sales person was in a nifty position to educate—and influence—the buyer from the earliest stages of the process. No more.
The key to successful search engine optimization is to always have it “on the brain.” Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. For example, let’s take a look at how the company website FAQ page can be turned into something much more.
If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. At the same time, that growth could come to an abrupt halt. Search is in big trouble, under pressure from a variety of sources. If you don’t believe me, let me take a shot at persuading you. [Read more...]