So, if you have a business or a brand or a product or a local place, you can now set up a Google+ page. That’s about it. Lots of businesses…
Read MoreMonth: November 2011
Google+? No, Google Place
Wow, there is quite a bit of buzz around Google+ business pages. Most of it is complaining (surprise, surprise) while the rest of it is the expert examination and advice…
Read MoreWhat text analytics do you need for social listening?
Most of you know that I serve as Chief Strategist for Converseon, who offers social media listening services, among many other consulting and activation services. Most of you probably also know that…
Read MoreGoogle giveth and taketh away search metrics
Lots of folks are aware of how much tumult exists in digital marketing techniques. We know that there is a new social media opportunity every day, that now mobile is “an imperative”…
Read MoreMaximize your SEO benefit on Google+ in 8 simple steps
Let me boil my last post, Google Plus was born prematurely and you should take advantage, down to practical pieces. Part of what makes a technology premature is that you…
Read MoreStreamlining efficiencies: Pushing without losing innovation
My last post, about Steve Jobs’ passing, seems to have put me in mind of how innovation happens. One of Jobs’ secrets was that he always kept pushing innovation, even…
Read MoreInternet industry assumptions can be dangerous for SMB’s
I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. His premise was that we would all be using search engines less and…
Read MoreIs there still room for new social networks?
If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The…
Read MoreGoogle’s new strategy: We do everything
Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. And while I have had more to…
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