B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. Well, to call it laziness may not be entirely fair. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test. If you’re selling specialized machine tools, you’re lucky if you have 10,000 potential customers worldwide. [Read more...]
Lots of conflicting evidence exists around deals sites, with opinions running the gamut from “they’re awesome” to “run far, run fast.” And certainly, judging bya few weeks back, the bloom is off the rose. But does that mean that daily deals are DOA? I doubt it. However, instead of making predictions, here’s a framework you can use to make sure daily deals sites are a good deal for you.
I don’t usually go with obvious themes but today I will. It’s about time because, looking back, looking around, and looking forward, I have a lot to be thankful for. I won’t go into the personal details other than to say I am blessed with a great faith, a great wife, kids, extended family, network of friends and more. In that way, I am a rich man despite some of my best efforts to mess things up along the way. On the professional side there is a lot I am thankful for and much of that thankfulness comes from general things that we all as Internet industry denizens can share in being thankful for. Here goes my Internet industry “I am thankful for” list.