The search engines have evolved a great deal in the last fifteen years. They’ve gotten a lot smarter, meaning that it’s not easy for a website to get a good search ranking. Back in the day, website owners would cram lots of keywords into the meta title, description, and keyword tags in the code and get noticed by the search engines. Now it’s not so easy. In fact, stuffing keywords anywhere can get you penalized. The search engines don’t pay all that much attention to meta data now. They are much more focused on content quality, relevant links, and social data when determining a search engine result page ranking. So this raises the question, does meta data even matter anymore? The answer is, yes it does. While it may not play such a huge role in ranking as it did back in the day, it’s still considered to be an SEO best practice to include it.
Oftentimes we learn the most from the simplest interactions that directly impact our own lives. We can then tell others of our experiences more clearly because the experience we had was quick, concise, to the point and not cluttered with much of what we see in today’s world. Here is how I experienced something from a marketer when I needed it, when I was in position to receive it and it was about a problem I needed to solve (at least it was a problem to me). [Read more...]
Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data. Too friendly and cheerful would come across as celebration; too mournful and sympathetic would appear inauthentic or worse. Barnes and Noble recently acquired the customer list from Borders in the sale of assets last week at bankruptcy court. There was some concern from thoughtful persons about this, as though such a list acquisition was equivalent to inheriting your best friend’s Little Black Book and proceeding to work your way through the conquests listed. I don’t think it is a creepy ploy though– if the customers are approached respectfully, it seems like common sense that people who used to buy books at a bookstore might be interested in buying books from another bookstore. [Read more...]