Recently, I wrote a post that recommended, “Don’t be afraid of fake reviews,” to help business owners know how to respond to an angry post in social media. To make a long post short, my advice was to always treat angry reviews as legitimate (not assuming it is faked by a competitor, for example), because responding that way is best whether the review is fake or not. That advice was questioned by one correspondent, who asked, “How deeply do you respond in public?” What he wants to know is how to practically manage a conversation in social media, which is a very good question.
You know that I talk a lot about local marketing. But more and more what I am noticing is that huge changes occur for local websites so quickly in this industry that itself is not very old. Speaking of old, I hate to admit that I know this song, but it’s more because I was a big Bugs Bunny fan growing up rather than me simply being old enough to know the tune and the words to “The Old Gray Mare.” But I do know the song, and it’s got me to thinking lately. [Read more...]
My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” I talked for 30 minutes about how to help searchers find what they want on your Web site. Did a frustrated searcher just ask again why your site search engine stinks? Site search foments frustration because you can’t deliver on the implied promise: “Type in anything and we’ll find it.” You’re not sure whether the problem is the search engine technology you use, the way you’ve set up the search engine, or that blasted content on your site. Your authors don’t use the right keywords, your Webmasters block the spiders, marketers insist on their precious message, and tech support people write entirely in acronyms. When you add it all up, it’s a wonder anyone finds anything with your site search engine. [Read more...]