Biznology

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Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet speed happens at a fast and furious pace that is difficult for anyone to keep pace with. In fact, by saying that every day something new happens is looking at the tortoise’s version of the Internet space as opposed to a hare’s point of view which needs the new Real Time offering from Google Analytics to see something when it happens, not if it happened in some previous time period. Read the remainder of this entry »

Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Like any other marketing strategy, prep work is important. In order to implement a successful SEO campaign, it’s important to first have the following five things:

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Marketing has always had an element of deception, even to the point that commentators believe that search marketers are nothing more than spammers. So-called “black hat SEO” has persisted for a simple reason–it has worked. But marketing, including search marketing, is becoming more and more a matter of customer relationships rather than traditional persuasion—now you can no longer fool people for any period of time.  I gave a Webinar yesterday that shows you how to start practicing “white hat SEO” to lead to your success. Read the remainder of this entry »

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So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it. But because we see so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger? Read the remainder of this entry »

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As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only if you want them to actually work. All this was brought to mind recently when Advertising Age (“AdAge” to the in crowd). changed the ranking algorithm for its Power 150, the well-known rating mechanism for all marketing blogs, including this one. I’ve proudly displayed it on the Biznology blog for years, but I’m thinking about taking it down from the site permanently, because I just don’t understand how this revamped algorithm is accurate. And when your algorithm loses that trust, things can shift in a hurry. The bottom line is that AdAge is no Google when it comes to ranking algorithms. Read the remainder of this entry »