Biznology

Image by stopherjones via Flickr

I read a very interesting article this week by the deputy editor of Adweek, Chip Bayers. The premise is pretty simple. Silicon Valley has created the monsters of the Internet that include Facebook, Google, and Microsoft. (OK, MSFT is not a true valley company, but is of the same ilk.) The monsters of the Internet are making all of their money from advertising. The trouble is that these monsters are manned by people (or engineers, which we often wonder if they are human, but that’s for another post) who have a pretty serious disdain for advertising. As a result, there is concern about whether the online world will ever be able to serve brand advertisers and their bulging wallets. Read the remainder of this entry »

Image by Getty Images via @daylife

Sometimes they e-mail me out of the blue. Other times they come up to me after a speaking engagement. They always seem so appreciative that I would help, but to me it is just giving back a blessing that I have been bestowed by others. They are unemployed, or “in transition,” as many call it these days. And they have a good idea–they want to break into digital marketing. And they want to know how to do it. Let me lay it out for you.

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Image by mira66 via Flickr

Big companies don’t move that rapidly. They are lumbering sump wrestlers that move slowly and continually bulk up to be big enough to move the titan on the other side of the mat. As you look at how the social media market is evolving, you can see the lines being drawn. Google is on one side. Large enough to go it alone, Google has it all, between search dominance, YouTube, Blogger, Picasso, and now the Google+ social network. And Google has the cash to buy or build whatever it doesn’t have. Google is certainly gunning for top dog status in social. But have you been watching the other titans line up? here is no other company that can take down Google on its own, so they are allying with each other to bulk up, corporate-style. So, just who is trying to take Google down, and who is being left out of the party? Read the remainder of this entry »

I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that my bloggers tend to write based on a lot of assumed context. When they write my company name, they might choose AH instead of Abraham Harrison; and, since that AH is on a corporate blog, they might forget to link it to the best page in the corporate Web site. Read the remainder of this entry »

Image via CrunchBase

Two Biznology bloggers in the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties and how you might use it personally and (someday) for your business. The questions were quite penetrating and Chris and I got into more detail in this short interview than either of us probably expected, so if you are interested in understanding more, check out the Voice of Russia interview with Chris and me on Google+.