You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. If you don’t count Orkut or Google Wave or Google Buzz,…
Read MoreMonth: June 2011
Search is three-dimensional chess
I try to read through my RSS feeds every day. Today I stumbled upon an article by my friend Christopher S Penn, entitled Social media now directly influences search rankings,…
Read MoreHow do you coordinate social media in a large organization?
In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, “Our organization is not…
Read MoreOrganizational Social Media
Sometimes an idea that seems simple is actually a lot more difficult. Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use…
Read MoreWe are in real need of clean air in Internet marketing
Have you ever heard the expression in business saying that things won’t be able to change until we have “clean air”? It’s an expression that comes from racing. Since I…
Read MoreDo searchers like your content?
Maybe you’ve never given a thought as to who might like your content. I mean, you’re not trying to win a beauty pageant here–you are in business. If they like…
Read MoreLocal internet marketing with Google Places
You probably know Frank Reed from his work as editor of Marketing Pilgrim and from his weekly Frank Friday posts on this blog. But did you know that he also…
Read MoreWhen good behavioral retargeting goes bad
Most of you probably are familiar with behavioral retargeting, a technique where marketers follow up with shoppers who haven’t completed purchases. It’s become a staple of e-Commerce, where it rescues…
Read MoreThe first conversion: why repeat visits matter
Gentle reader, I am about to provide you the most blatantly obvious advice you’ll ever receive. No need to thank me. I’m happy to do it. And if you wonder…
Read MoreGoogle not resting on its search laurels
As easy as it can be to point a finger at Google and vilify them for all that they do wrong (Wave, Buzz etc etc), it is just as important…
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