Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social media listening–how your company can find out what people are saying about you online. Time was that there weren’t any easy ways to find out what your customers were saying about you. But now your customers are talking to each other on blogs, Twitter, message boards and many other social media venues. Do you know how to listen to what they are saying? Can you tell whether they have positive or negative comments? Do you know how computers “listen” to social media? Or what the limitations of computers are? Do you know how the conversation about you compares to what they say about your competitors?
In this recorded Webinar, you’ll find out how smart companies are listening to their customers in brand new ways and starting a new kind of dialogue in social media. Small companies need to know the free ways to listen in social media, while large firms need a lot more. For them, it’s not enough to go buy a software tool, although that’s a good start. Companies with complex listening needs must understand how to gather the insights about their products in social media, but also how to distribute them and use them. In this free 30-minute Biznology Webinar, Mike Moran explains how virtually any business can follow the conversation about their company, their brands, their products, and their industry in social media, and why it’s so important to do so.
Although we try to schedule each month’s Webinar at a convenient time, we know that no matter when it’s held, some of you won’t be able to make it. Luckily, we record it for you, so if you missed it, check it out below.
And if you found this Webinar helpful, don’t forget to sign up for upcoming Webinars and listen to past recordings.
