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Digital marketing is still direct marketing

If you’re a marketing executive, and you’re not a member of the Marketing Executives Networking Group (MENG), what are you waiting for? You’re missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter. I hope they learned something, but it was a great experience for me, too. MENGers always ask great questions and last night was no exception. (I’ll be using a few of them in future blog posts.) Last night’s presentation was about how marketers can use traditional direct marketing principles to track their success in digital marketing, especially social media. If you could use that kind of advice, too, check out my slides from last night for “Digital Marketing Is Direct Marketing.”

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Marketing Executives Network Group

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Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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