Digital Marketing Is Still Direct Marketing
By Mike Moran. Filed in Internet Marketing |Tags: Advertising and Marketing, Business, Business and Economy, Digital marketing, Direct marketing, marketing
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If you’re a marketing executive, and you’re not a member of the Marketing Executives Networking Group (MENG), what are you waiting for? You’re missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter. I hope they learned something, but it was a great experience for me, too. MENGers always ask great questions and last night was no exception. (I’ll be using a few of them in future blog posts.) Last night’s presentation was about how marketers can use traditional direct marketing principles to track their success in digital marketing, especially social media. If you could use that kind of advice, too, check out my slides from last night for “Digital Marketing Is Direct Marketing.”
Saturday, May 21st 2011 at 8:42 pm |
Mike, truer words were never spoken. We forget that the basic digital metrics are straight our of the direct marketing handbook. The real difference is how the advertising is delivered. However, we still analyz cost per conversion against allowable profit margins. We still test creative against control, we segment etc.
Friday, September 7th 2012 at 7:06 am |
Thanks, Mike. Direct marketing is effective. Results are measurable.