Does that question keep you up at night? I mean, you are following the rules. You are doing everything ethically and humanly possible to drive searchers to your Web site, but what if your competitors are not so scrupulous? You know that the search engines do their best to ferret out spammers, but you also know that lots of clever folks get away with it every day. What if one of those back-hat SEO experts is advising your top competitor? These are scary questions that up until now did not have very good answers.
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But an announcement of a new SEO tool last month has the possibility of at least a partial answer to this question. To find out more, check out my latest post on Search Engine Guide, “What if my competitor is cheating at SEO?“