Are you overlooking paid search optimization?
By Mike Moran. Filed in Paid Search |Tags: AdWords, Conversion rate, Google, keyword research, keywords
Image by Danard Vincente via Flickr
We all love to talk about social media. It’s exciting and all breathtakingly new. And we even love talking about SEO because Google is always ginning up a change the algorithm that gives the chattering classes something to talk about. But paid search just sits there, humming along, minding its own business. Sure, local search has changed the game, but what about boring old PPC? Some companies devote enormous efforts to optimizing paid search, but increasingly I find that companies do paid search but they don’t do it well. If that sounds like you, check out my latest post on Search Engine Guide, “Are you overlooking paid search optimization?”
Tuesday, March 29th 2011 at 2:44 pm |
Every once in a while you can always go back and tweak your paid search results and optimize it so that you either pay less, get a higher CTR and/or a higher return, even though you think that you have done it all.
Wednesday, March 30th 2011 at 10:03 am |
I’m trying to get the SEO on my own, because the paid SEO is too expensive :(