Biznology

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Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: “Just what do you do about it all?” Most of us have only a limited amount of time to spend on search marketing, and now there seems to be one more thing to add to our busy to-do lists. If that question was in your head, then check out my latest post on Search Engine Guide, “How do you leverage social media for SEO?”

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First of all, for you folks in New England that refer to a sub or a hoagy as a “grinder,” this is not about that. You can probably come up with a few funny images or comments and you are more than welcome to share them in the comments section. This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included). Read the remainder of this entry »

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You’ve probably been hearing a lot about content farms, the low-rent district for content marketing. Google has avowed a crackdown on content farming, threatening to lower their rankings in search results. In case you don’t think content farms can have much effect on search results, you should know that just one company many claim to run a content farm, Demand Media, is said to publish one million new pages each month. But what are content farms and what are they doing that is so wrong? Read the remainder of this entry »

Last year I wrote an article on Internet Evolution called “Let’s Push Delete on Big Button Marketing,” where I laid out some examples of how to design the user experience so that you aren’t fooling people. What I tried to convey is that the annoying “look, shiny object” approach to marketing is just annoying and does nothing to enhance your brand image. But, unfortunately, people are still doing it. Read the remainder of this entry »

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Sometimes I can see it in their eyes. During a speaking appearance, I’ll look out at the audience and see fear. Not the “Big F” kind of “Run for your lives, citizens!” terror that you see in a B-movie. No, I am talking about the kind of fear that makes you stop and check things out just one more time before trying something. The fear that causes you to wait for someone else to make the first move. I see it all the time in digital marketing. It’s totally understandable. It’s human nature. I am extremely sympathetic to everyone who experiences it. But, we have to get rid of it. Read the remainder of this entry »