I watch my kids use Facebook to get answers from their network on just about anything. It can take a bit longer than just keying in a Google search, but…
Read MoreMonth: January 2011
An open letter to Google on local marketing and people
We often sing the praises of Google for its role in the development of the modern day commercial Internet and really one of the only well-functioning areas of the current…
Read MoreMy CEO does not believe in paid search
Perhaps this sounds like your company. No matter what you do, your CEO won’t listen. Everyone knows how important paid search is. All of your competitors are doing it. You’ve…
Read MoreSocial media and mobile produce a commoner sense
Time was that when a customer came into your store, the purchase decision was made there. That’s true no longer. You could count on the majority of your customers making…
Read MoreAdvice for e-Commerce companies for 2011
Recently, I was approached, along with a lot of other digital marketing experts, to provide advice to e-Commerce companies for the most important areas on which to focus for 2011….
Read MoreSocial media writes your biography in real time
As Twitter and Facebook have come to the front row of the Web in the last few years, a few have hinted that, by posting frequent status updates, in practice…
Read MoreNow’s the time for your business to think local
Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet…
Read MoreAre you a marketing tactician or strategist?
Now, in a sense, that’s a dumb question, because we all need to be both at times, but I was put in the frame of mind to ask it because…
Read MoreAmerican Express Manufactures a Holiday
Early in November, I saw that American Express was starting a holiday for the Saturday following Thanksgiving—a very gutsy move. I haven’t seen the birth of a holiday since Sweetest…
Read MoreDoes a CMS help your SEO?
At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, “Do you need a content management system to succeed…
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