Biznology

Image via Wikipedia

My daughter has reached the end of her college selection process. She’s our first student headed off to college, so it was a learning process for all of us. She did a great job and she was accepted to her “college of choice” and she is relieved and happy. But I can’t leave well enough alone. As a self-appointed social media expert, I spent a lot of the time watching how she navigated the Web and what made her decision to attend the school that she did. As I did so, I kept wondering whether colleges are waking up to social media. Without naming names, I can tell you that many clearly are not. Read the remainder of this entry »

Cover of Simon & Garfunkel

There was a Simon and Garfunkel song called “Feeling Groovy” whose lyrics run, “Slow down, you move too fast, you’ve got to make the morning last, just kickin’ down the cobble-stones, lookin’ for fun and feelin’ groovy..” Of course, the idea of taking time and feeling groovy is dated but the general point isn’t. That point, however, is being lost in today’s rush to create the next greatest thing in the Internet space. We are running at breakneck speed headlong into the future but I think that we are actually going way too fast. And one of the results are that we may be leaving more on the table than we ever imagined. Read the remainder of this entry »

Image by rustybrick via Flickr

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN, the credit card AMEX markets to small businesses. Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Andrew has long been known as one of the foremost paid search experts in the world, so if you are interested in Microsoft-Yahoo! and other changes in that world, stay tuned. I had the opportunity to recently conduct an e-mail interview with Andrew on the happenings in the paid search business, and he graciously agreed for me to share his answers with all of you. Read the remainder of this entry »

Image via Wikipedia

Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Veteran PR folks are fond of refering to a minor flap as a “one-day story,” meaning that you read about it in the newspaper today, but it disappears tomorrow. Unfortunately, the Internet has forever ended the technique of letting the storm blow over. Read the remainder of this entry »

Image via Wikipedia

After the recent and sudden departure of Keith Olbermann as the host of MSNBC’s daily Countdown, criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has flowed unabated in social media. Regular readers know that I regularly provide advice to companies operating in crises, usually in private to clients, but sometimes publicly on this blog. This time, I thought it would be interesting to talk about an unfolding crisis, which is dangerous, because events can easily overtake my advice, given that I have no idea (just like the rest of us) what is really going on here. Read the remainder of this entry »