My daughter has reached the end of her college selection process. She’s our first student headed off to college, so it was a learning process for all of us. She…
Read MoreMonth: January 2011
The internet industry races forward and leaves opportunity in the dust
There was a Simon and Garfunkel song called “Feeling Groovy” whose lyrics run, “Slow down, you move too fast, you’ve got to make the morning last, just kickin’ down the…
Read MorePaid search expert Andrew Goodman
Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN, the credit card AMEX markets to small businesses. Andrew is the long-time editor of the…
Read MoreThe Internet killed the “one-day story”
Yesterday, I wrote about how NBC has handled Keith Olbermann’s departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of…
Read MoreLearning from Comcast/NBC and Keith Olbermann
After the recent and sudden departure of Keith Olbermann as the host of MSNBC’s daily Countdown, criticism of parent network NBC (as well as Comcast, who recently acquired NBC) has…
Read MoreLocal Search isn’t always so local
You’re probably hearing a lot about local search. Small businesses are wondering about how much they need to do, but many big businesses haven’t realized how important it is for…
Read MoreGroupon’s competition isn’t LivingSocial. It’s Amazon.
This week LivingSocial, the leading Groupon daily deal competitor, ran a deal for $20 gift card on Amazon for $10. Simple math says that’s pretty sweet. I bought it. It…
Read MoreWhat’s the most important marketing skill for 2011?
Let’s suppose I gave you a quiz and asked, “Which of the following is the most important skill for online marketing in 2011? Is it social media marketing? Search engine…
Read MoreThe Gap in Marketing Thinking
Social media isn’t always the world-changing force that people like to scare marketers about, with apocalyptic predictions about what happens should that force be ignored. But there’s no doubt that…
Read MoreCan social media be the new white hat SEO technique?
Several months ago, I met up with Mike Moran in New York and we were chatting about search. Well, at first, we were getting to know each other. I told…
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