If you don’t know Paul Gillin, you should. Paul is an expert on the use of social media and content in marketing, and recently asked me for an e-mail interview…
Read MoreYear: 2010
Reaching your audience during that big event
Have you ever wondered whether big events have any effect on how marketers reach their audiences? Under normal circumstances, some people are clicking on your ads while others are riveted…
Read MoreHow do I avoid the duplicate content penalty?
It can be an enticing solution to a costly problem. You need content to draw searchers to your web site, but who has the time and money to write all…
Read MoreMarketing the mom and pop shop way
I have been on a big kick lately to examine business-related content (both client and non-client) with a different set of lenses. I have been as guilty as the next…
Read MoreWhen are you operating in public?
I had several people talk to me about my recent post, “Do you know how to operate in public?” State Farm was embarrassed when a private letter was publicized in…
Read MoreMy boss says, “Raise my revenue 25% in six months!”
I recently got an e-mail from someone with a plaintive question. He just got a new job as the Internet marketing person at his firm. The boss waltzed in and…
Read MoreWhat does your business stand for?
Sometimes you see something that helps put into perspective a whole class of behavior that makes no sense. I’m talking about the bland kind of corporate good citizenship that is…
Read MoreDo you know how to operate in public?
A large insurance company runs on policies, and many employees at insurance companies and other businesses follow these procedures without thinking. That might have worked once, but today, everything your…
Read MoreWords as cover ups for content marketing’s “secret”
I remember about a year or so ago when I promised myself (and my audience) that I was going to harness my blogging. I started getting into posts that were…
Read MoreIs it time to reassess your linking strategy?
Link juice. Organic search luminaries love to explain what it means and why you need it—it’s than hard-to-measure respect that search engines convey on Web sites that get high quality…
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