10 Tips for Selling Search to the C-Suite
By Mike Moran. Filed in Search Marketing |Tags: Bill Barnes, Business, Enquiro, Internet marketing, Marketing and Advertising
Image by Seven Morris via Flickr
I did a short (under 45-minute) Webinar last week for Enquiro (now part of Mediative), on a subject that I am often asked about, “How do you get C-level execs to invest in search marketing?” The Webinar, ably hosted by Bill Barnes, VP of Business Development at Mediative, allowed me to pass along five of my favorite tips. The other five tips were provided by Jennifer Lemming, Director of Marketing at DS Waters, a veteran of Coca-Cola and 3M. If you’re unsure of how to convince top management of the value of search marketing, check out “10 Tips for Selling Search to the C-Suite.”
Tuesday, December 14th 2010 at 11:57 am |
Hi Mike, the audio is taking too long to load… is it possible for you to list down those 10 tips here on your blog?
Saturday, December 18th 2010 at 6:08 pm |
Sure thing, there, OEM software…
Tip 1: CIOs and CMOs don’t always get it
Tip 2: Stick to the value, not the tactics
Tip 3: Be specific about the goals
Tip 4: Be ready to answer hard questions
Tip 5: Never stop selling
My suspicion is that these tips might seem a bit bare without the slides and the examples, so I’d recommend that you find a fast Internet connection and listen to the audio when you can.