Because this is my last post here at Mike’s Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. I…
Read MoreMonth: December 2010
Terms of Engagement for Social Media Marketing
Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational…
Read MoreMy CMO doesn’t think search marketing is “sexy”
Marketing has a (dated) reputation for being all about flash without any substance. Internet marketing, as a descendant of direct marketing, has let some of the air out of that…
Read MoreGrowing your business in a world without Google
How much of your traffic comes from search engines? How much from Google? If you’re like most businesses, you probably get a fair bit of your traffic from the Big…
Read More10 tips for selling search to the C-Suite
I did a short (under 45-minute) Webinar last week for Enquiro (now part of Mediative), on a subject that I am often asked about, “How do you get C-level execs…
Read MoreWhat Groupon showed us about Google
This week we watched Google, the search engine monster with the mountain of cash from Mountain View, be rejected by Groupon, the little startup that could (as in “could” be…
Read MoreMarketers must be professional speakers
These days, marketers must do whatever they can to distinguish themselves and their companies. We talk a lot on this blog about how to do that in social media, in…
Read MoreDoes your marketing solve your customers’ problems?
I’ve often counseled that you need to solve your customers’ problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do…
Read MoreWhen is social search coming? What? It’s here?
“Social search” has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Like Web 2.0, people talked about…
Read MoreOn leaks and privacy and social media
Last week, we learned more about world leaders and diplomacy than some of us would care to know – with revelations about Gaddafi and his nurse being the front-runner candidate…
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