Use mobile marketing for what it’s good for

By Mike Moran. Filed in Internet Marketing  |   
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My current iPhone 'desktop'

Image by Niels van Eck via Flickr

Do you always buy the flavor-of-the-month? If so, you must be all over mobile marketing right now. (All the cool kids are.) But to what end? If you’ve ordered your IT team to make an app out of everything your Web site does, you’re probably off-base. Instead, check out my first piece for the Rutgers University Center for Management Development, for whom I’ll be teaching the opening class of their mini-MBA course on Digital Marketing on September 23. Find out how to “Use mobile marketing for what it’s good for.”

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One Comment

  1. Comment by Offersking:

    It is the hot new way to engage with your prospects and customers.

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