Biznology

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by Frank Reed
This last look into content with intent will take a look at a “strategy” that I see as more of a “strategery.” (Do you remember President George W. Bush’s often hilarious re-positioning of certain words?) I call it creating content for content’s sake or the “throw everything against the wall and see what sticks” approach. It’s a less desirable way to approach content, but it is becoming more and more popular due to the likes of content farms like Yahoo’s Associated Content, independent Demand Media, and others, such as Examiner.com.

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by Frank Reed
The Internet helps companies and individuals do many things, not the least of which is the ability to re-create yourself. You may ask why in the world this is important and what’s the connection to content, which is fine. One thing I am learning more and more quickly every day is that EVERYTHING is related to content, whether it’s business or personal. Everything we do from the spoken word to the written word to the unspoken gesture and more is content. If it weren’t for content, we’d have no way to communicate.

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by Frank Reed
In today’s online space experts and gurus and ninjas are a dime a dozen. Heck, there are so many self-proclaimed “thought leaders” that the price has dropped to a nickel a dozen. As a result, it can be hard for the consumer of today to tell who is telling the truth and who is telling a tale. Interestingly enough, this proliferation of so-called experts allows for companies that truly have expertise to shine, through their use of content. Never before has there been more outlets to exhibit genuine expertise that goes beyond a hollow profile with nothing to back it up.

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by Frank Reed
OK, I am about to share a very well-kept secret. There will be many people that will be angry with me that I have decided to share this with the world at large. (Well, at least our readers but who’s counting?) I risk being ostracized by just about everyone when I reveal the following: Business can be very boring.

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by Frank Reed
In my last post, I gave an overview of this series about creating content with intent. As with anything else in business and life in general, we can have a million different tools at our disposal, but if they are not applied correctly then they are not as effective. You’re not going to paint a house with a screwdriver, right? No, but you can open the can of paint with one to get the project rolling (pun intended). It’s the same with content. When it is created, there must be intent behind it in order for it to make sense and to find its home amongst the other content offerings you have.

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