About the author

Mike Moran
Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and regularly teaches at Rutgers, UC Irvine, and FDU.

In addition to his contributions to Biznology, Mike is a regular columnist for Search Engine Guide. He also frequently keynotes conferences worldwide on digital marketing for marketers, public relations specialists, market researchers, and technologists, and serves as a senior strategist for Converseon, a leading digital media marketing consultancy. Mike also worked for IBM for 30 years, rising to the level of Distinguished Engineer. Mike can be reached through his Web site (mikemoran.com).

Mike Moran
Mike Moran’s Books

How Good B2B Marketers Cheat

By Mike Moran. Filed in Internet Marketing |
Tags: B2B, business-to-business

Ever wonder what the smartest B2B marketers do to keep up with the latest trends? They watch what B2C marketers do. I know that seems counter-intuitive because the businesses can be so different, but the Web experience in B2B needs to increasingly mimic what customers get in their other life as consumers. If you don’t believe me, check out my latest post on Search Engine Guide, “How Good B2B Marketers Cheat.”

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This entry was posted on July 26, 2010 at 5:21 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

One Comment

Comment by Lawrence Carroll:
Monday, July 26th 2010 at 5:50 pm |
Yet more proof that nice guys finish last. Thanks for sharing this with us, it was a good read.

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Mike Moran’s Books

How Good B2B Marketers Cheat

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